About WestEast Marketing

We help B2B Tech Firms get a better return from their marketing efforts.

Whether that marketing is about finding new customers.

Improving profit from existing customers.

Or even attracting the right employees.

 

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About the Compass

We work our magic through the implementation of a proprietary model we've built over nearly two decades.

We start with something very simple but often overlooked by the marketing department: how you create an exceptional experience for your customer. We call that DELIVER THE WOW.

If DELIVER THE WOW laid the foundation, TELL THE STORY is the framework. This element encompasses every message we want out there in the marketplace. 

You've got the WOW experience, and you've got some good stories to communicate that WOW experience. Now we need to get the message out. We need to GET THE WORD OUT.

If you find over time that you can DELIVER THE WOW, TELL THE STORY and GET THE WORD OUT in a powerful way, it's time to turn your attention to the last element of the Compass: the systems. That's where AUTOMATE comes in. 

 

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As seen in

The Vancouver Sun
BC Business
Business in Vancouver
Small Business BC
Startup Weekend
Techstars
Startup Weekend

Professional Associations

BC AMA
The Vancouver Sun

About the Founder

Brandon Roe is the founder of The WestEast Group, a firm that helps B2B Tech firms get a better return from their marketing efforts.

 

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Articles

Breakthroughs for our clients (often) come from this

As the old saying goes, history doesn’t repeat, but it rhymes.

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Success through rule breaking.

I have a very successful copywriter friend who built a career for himself by breaking all the rules.

Full article »

Things to like (and not like) about business

After playing the game of business for 18 years, I’ve learned a lot about what I like and what I don’t like.

Full article »

View All Articles »

Get useful stuff from your friends at WestEast… 18 years of hard won experience served up on the finest digital silver.


Contact Us

#171 19567 Fraser Highway
Surrey, BC
Canada, V3S 9A4
(604) 534-0915

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